Novel Pack for Nestlé
Field Packaging Bradford has produced a new innovative carton for Nestlé. The new pack was developed as part of the re-launch of the UK's leading brand of mint chocolates, After Eight. The base of the new carton has been specially shaped like a concertina and, once the pack is open, expands to reveal the chocolates.
This distinctive carton contains 10 After Eight chocolates, which is ideal either as a treat or for sharing. This special constructional design was developed by Field's in-house packaging design studio at Bradford. In support, Field Packaging Systems, the group's specialist packaging machinery operation at Thatcham, designed a unique machine system to erect the carton. This bespoke solution was completed in a very tight timescale in order to meet the market launch date of this novel new pack.
back to news archive